Public Relations and Why You Need It


Wednesday, May 24, 2017 - 10:00am to 11:30am


In today’s digital world, PR has quickly become one of the most effective ways to build a brand. Where advertising sends a fixed message that you pay for, public relations creates an objective conversation about your company or brand through a third party, adding instant credibility. This session will explain what public relations is, and how your company can effectively use it to grow its brand.
Alex Koritz: Alex Koritz is an award-winning public relations executive with over a decade of experience leading media relations, analyst relations, social media initiatives and content marketing for enterprises across a variety of industries. He is currently a partner and executive vice president with Method Communications, recently named the Best Technology PR Agency in North America. Alex most recently was recognized among Utah Business' 40 Under 40 most influential business leaders.
Zach Allen: Zach is a Senior Account Executive at Method Communications with a broad range of experience from healthcare to SaaS security. He began his career in the heart of the media world, New York City, where he worked with well known brands such as Popeyes Chicken and eHarmony, helping them secure coverage on everything from Good Morning America to the Wall Street Journal. He holds degree in communications from best of the BYU's, BYU-Idaho.
Event Location: 
Method Communications
47 West 200 South
Suite 402
Salt Lake City, UT 84101
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